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address people

WE ARE

A global communications agency built to grow brands through

Our approach to media is underpinned by a simple reality – advertising avoidance behaviours will continue to accelerate as new platforms and technologies emerge. This will result in the continued deterioration of paid media effectiveness over time as brands struggle with the pace they need to stay relevant.

We believe that the speed at which a brand interprets – and responds to – cultural data signals to improve its relevance with consumers is the key to success.

We call this Cultural VelocityTM.

What hasn’t changed in this fresh approach is our promise to deliver transformative business results. We do this by interrogating data and customer insights, stewarding your investments to drive efficiencies and savings with the utmost transparency.

WE
OUR PURPOSE
  • Why?
  • EMOTION
  • VALUE
  • LOYALTY

We believe in culture as a
quantifiable connector of people, brands and
business growth.

In a world where channels fragment, culture unifies and propels.

We deliver this
through a full suite
of communications
services.



We are proud to call the following culture-driving brands our partners around the world.

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We are proud to call the following culture-driving brands our partners around the world.

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Blouse Original White Blouse 100 Blouse 100 White 100 Original Gap White 100 Original Gap Original Gap

People are the true product of our agency. At Initiative, we create diverse and inclusive teams that are representative of the world around us, supported by a well-defined and strong culture.

That culture is one of empowerment. Everyone in the company has a voice and a role in developing our values and behaviours. Our culture extends into the way we recruit, train and develop our people, to ensure the best possible talent for our client partners.

CLICK HERE

People are the true product of our agency. At Initiative, we create diverse and inclusive teams that are representative of the world around us, supported by a well-defined and strong culture.

That culture is one of empowerment. Everyone in the company has a voice and a role in developing our values and behaviours. Our culture extends into the way we recruit, train and develop our people, to ensure the best possible talent for our client partners.

CLICK HERE
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Material & care

Outer fabric material: 100% polyester

Care instructions: Machine wash at 30°C, Machine wash on gentle cycle

Details

Collar: Volant collar

Sheer: Semi-sheer

Pattern: Floral

Article number: GP021E06P-A11

GAP
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